REVEALING VOICES
During my final year at Nottingham Trent University, I was given the freedom to construct, deliver and reflect on a coherent, specialist, an individual project, in which synthesised my in-depth knowledge and critical understanding of fashion communication and promotion in response to social, cultural and/or commercial contexts.
My own self-directed project was driven by the lack of modest fashion choices within Western-markets. After several interviews and observations with both industry experts and the modest fashion consumer market, the outcome to the solution became obvious.
MARKET GAP/PROBLEM/NEED:
Gap: Brands reaching to modest consumers with honest integrity, investment in the successful modest innovating brands.
Problem: The lack of clothing platforms which present on-trend, stylish modest clothing. An absence for education on what modesty means and its importance.
Need: Rise in modest fashion trends, increase in the modest consumer economic spend. A constant change in cultural approaches and consumer demand.
REVEALING VOICES: A brand strategy consultant company that creates innovative an fresh opportunities for fashion and lifestyle brands who seeks to connect with new and growing consumer market(s). A company that aims to o exactly what is says in the title: reveal the voices of those who have not been heard.
OUTCOMES:
BRAND GUIDE:
Capturing the modest consumer market into an easy, go-to brand guide, produced and exploited to those who have not yet communicated to this market, or those who have done so unsuccessfully.
EVENTS (Workshops/Modest Consumer Panel/Brand Talks):
Suggested marketing attempts to get more people talking about modesty, and to ensure trust for the modest market, ensuring that they know their beloved brands are recognising and appreciating them. Whereas, the workshops are solely for Revealing Voices’ clients - understanding how to alter the brand in order to fit the modest market.
REVEALING VOICES VERIFIED:
Final branded outcome - a printed product. Especially for clients and their consumers, a sense of pride for their collaboration, giving their consumers the opportunity to trust in them; knowing that the specific brand is aware of them and have happily integrated them into their brand identity.
https://drive.google.com/drive/folders/1Ow0GwXtyeBzH7vPznfRFtEio6LpEXWuS?usp=sharing