SIZE?
A live project affiliated with Nottingham Trent University
in 2020, producing consumer profiles, a big idea, integrated marketing campaign
(using the brand’s visual codes), a communications plan and a one-minute video
for Size?’s target consumer.
BRIEF: Creating a communication strategy and video designed to engage the consumer of Size?. The video will take inspiration from the 1967 movie ‘Bonnie and Clyde’.
OUTCOME: ‘On The Run’ – a campaign that represented the emotional impact of the 2020 social and political worldwide issues of Covid-19, offering feelings of togetherness and solidarity. The ‘On The Run’ campaign involved a short advertisement, marketing strategy and communications plan with further mock-ups of events, collaborations and social media handles.
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BRIEF: Creating a communication strategy and video designed to engage the consumer of Size?. The video will take inspiration from the 1967 movie ‘Bonnie and Clyde’.
OUTCOME: ‘On The Run’ – a campaign that represented the emotional impact of the 2020 social and political worldwide issues of Covid-19, offering feelings of togetherness and solidarity. The ‘On The Run’ campaign involved a short advertisement, marketing strategy and communications plan with further mock-ups of events, collaborations and social media handles.
