VALEO SPORTSWEAR
As part of the final major project at the University of
Creative Arts in 2018, I created a physical sportswear brand (including the
production of clothing), marketing campaign, branding and a promotional campaign - which involved an outdoor group exercise and stretching session.
BRIEF: To create a sportswear brand that communicates unrecognised and under-funded Olympic sports to build appreciation and the promotion of the sport through its community-led approach and self-satisfaction.
Campaign involved several interviews with both international and national athletes, including Lizzie Broughton, Rebii Simon, Miki Marciniak and Sean Rice.
VIDEO LOCATIONS: Holme Pierrepont, Nottingham, UK. Richmond Canoe Club, London, UK.
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See final video on:
https://www.youtube.com/watch?v=kpx60O-4-Ug&t=227s
Interviews:
Lizzie Broughton - https://www.youtube.com/watch?v=_bYsEmCo3fo
Rebii Simon - https://www.youtube.com/watch?v=RH2tv4Qc_FQ
Miki Marciniak - https://www.youtube.com/watch?v=k6RSCXlvBac
Sean Rice - https://www.youtube.com/watch?v=jYiSUR23EOc&t=1s
Maia Wallace - https://www.youtube.com/watch?v=t3F7N5uVB3Y
Kayne Wilikinson - https://www.youtube.com/watch?v=UxL2rAz2FgA
BRIEF: To create a sportswear brand that communicates unrecognised and under-funded Olympic sports to build appreciation and the promotion of the sport through its community-led approach and self-satisfaction.
Campaign involved several interviews with both international and national athletes, including Lizzie Broughton, Rebii Simon, Miki Marciniak and Sean Rice.
VIDEO LOCATIONS: Holme Pierrepont, Nottingham, UK. Richmond Canoe Club, London, UK.
See final video on:
https://www.youtube.com/watch?v=kpx60O-4-Ug&t=227s
Interviews:
Lizzie Broughton - https://www.youtube.com/watch?v=_bYsEmCo3fo
Rebii Simon - https://www.youtube.com/watch?v=RH2tv4Qc_FQ
Miki Marciniak - https://www.youtube.com/watch?v=k6RSCXlvBac
Sean Rice - https://www.youtube.com/watch?v=jYiSUR23EOc&t=1s
Maia Wallace - https://www.youtube.com/watch?v=t3F7N5uVB3Y
Kayne Wilikinson - https://www.youtube.com/watch?v=UxL2rAz2FgA