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GEORGINA MCMULLEN
Hey, I’m Georgina. I’m a lifestyle and fashion writer with both agency and in-house experience, specialising in SEO and creative copy that brings brands to life. I’ve worked with global names including ASOS, & Other Stories, Giòsa, 77 Diamonds and Holloway Diamonds.
I love writing long-form content that tells a story just as much as I enjoy creating sharp, engaging copy for Google and Meta ads.
Whether it’s building a brand voice or helping customers take action, I focus on creating words that connect.
Want to work with me? Let’s chat :)
georginamcmullen19@gmail.com
+61(0)402390223
Education
Nottingham Trent University
Bachelor of Honors - Fashion Communication and Promotion
Gradutated: 2021
Grade: High 2:1
Nottingham Trent University
ULP - Italian Language
Graduated: 2020
Grade: 1st
University of the Creative Arts
Art Dipolma - Fashion Communication and Promotion
Graduated: 2018
Grade: PASS
Esher College
GCE Advanced Levels
Fashion and Textile Design, Sociology, Media Studies
Graduated: 2017
Grade: B, B, B
Employment
First Page, Melbourne Australia
Senior Copywriter
October 2024 - Present
77 Diamonds, London UK
Social Media Copywriter
April - September 2024
Wobitech, Melbourne Australia
SEO Copywriter
October 2023 - March 2024
Vogue, Manchester UK
Fashion Buyer
September 2022 - January 2023
Brady Corporation, Manchester UK
Digital Merchandiser & Copywriter
March - September 2022
Richmond Canoe Club, London UK
Copywriter
January 2021 - January 2022
Giòsa, Milan Italy
Content Manager
June 2020 - April 2021
References
Bella Newton
Head of Content at First Page
bella@firstpage.com
Sam Singh
Founder of Wobitech
sam.singh@wobitech.com
Renee Mann
Head of People at 77 Diamonds
renee.m@77diamonds.com
Skills & Software
Adobe Creative Cloud
Apple Programs
Microsoft Programs
Google Analytics
Sprout Social
BrightEdge SEO
SEMRush
Ahrefs
WordPress
JIRA, Slack, Trello
SEO Copywriting
Keyword Research
On-page & off-page optimisation
Language fluency
Creativity
Communication
Certifications
Web Writing with SEO and AI (AEO and AIO) for Search and Content with the University of Sydney
Issued: December 2025
Semrush SEO Course
Issued: January 2024
Social Media Marketing with HubSpot Academy
Issued: September 2021
Fundamentals of Digital Marketing with Google
Issued: September 2021
Digital Skills: Digital Marketing with Accenture
Issued: May 2021
National Citizenship Service Award with the Government of the United Kingdom (National Youth Guarantee)
Issued: August 2015
Languages
(British) English
Mother tongue
Italian
Working proficiency
Socials
LinkedIn
https://www.linkedin.com/in/georgina-mcmullen/
Last Updated 06.10.2025